All of my programs are reverse engineered to meet the demands of the individual who seeks to enhance their performance. Broken out simply, these programs are built for General Athleticism, Strength Focused Athletes, Endurance Focused Athletes, Golfers, Female First Responders, Firefighters, Police Officers and Military Personnel.

While each program has key differences to meet the needs of an individual, they all take a performance based approach to fitness and overall development of athleticism. 

By combining principles found within Bodybuilding, Strength Training, Endurance Training, Metabolic Conditioning, Functional Fitness and Prehab/Rehab/Corrective Exercise and Mobility, my programs are all written to get my athletes to move better, perform better and feel better - so that they can tackle the challenges in life that are thrown at them with ease.

A great training protocol is only as great as the foundation it is built upon with nutrition.

The HEROIC approach to nutrition is simple: Eat a variety of whole foods in a manor that supports the lifestyle you live.

Of course, there is always more nuance to everyones unique needs and preferences when it comes to nutrition. This is way myself and my team take a more agnostic approach to nutrition, rather focusing on the habits and raw science that helps the individual, rather than confuses the individual.

By offering both standalone Nutrition Templates as well as including nutrition coaching with EVERY coaching option, we can ensure to empower every individual we work with to reach his/her goals.

I often will interchange the word Mindset with Ethos. Regardless, our view of mindset is simple - you have to become the person you need to in order to achieve the goals you want to.

This may seem great in theory, but there is actually a concrete approach I take to developing mindset with the athletes I work with. It is engrained both within the Training Programs I write and even more so within the coaching I provide to the individuals I work with.

We often will use certain hashtags on social media to convey our idea of Ethos, or mindset.

#TrainAthletic #beHEROIC #MoveForward

#TrainAthletic
To train with a purpose, with direction, and with conviction. To chase something that may be slightly out of your reach and work with relentless pursuit to achieve it. We #TrainAthletic because we refuse to be without focus or direction.

#beHEROIC
To exemplify the ethos and character of a winner and a leader. HEROIC (both our business name and hashtag) is actually an acronym to how we aspire to live life. To live it with Humility, Exception, Responsibility, Optimism, Inclusivity and Courage.

#MoveForward
A quote taken from Rocky Balboa - "You, me, or nobody is gonna hit as hard as life. But it ain't about how hard you hit. It's about how hard you can get hit and keep moving forward; how much you can take and keep moving forward. That's how winning is done!" The idea of #MoveForward is to understand that there is always going to be doubt, fear and obstacles that stand in the way, and sometimes these things will knock you down. But we believe that to live life to the fullest is to do so with the mindset that regardless of what happens in life, we will always #MoveForward.

Training, Nutrition and Mindset are big aspects to the equation, but it is not the whole equation.

There is countless articles recently about the importance of recovery for training and human performance. We agree with the bulk majority of this research.

In order to get the most out of training, and as a result life, there needs to be adequate attention paid to recovery. Therefore, with ALL our coaching programs we include coaching and guidance on recovery protocols that match the individual.

This is often an area that many First Responders will fall in due to shift work and high stress occupations. Therefore special considerations need to be made for these individuals.

We also produce lots of free content in blog posts, YouTube videos and more on strategies with recovery, mobility, sleep, hydration and more.

The last piece of the human performance puzzle.

Environment is often unconsidered when building out programs and coaching services. However it is an integral part of the performance structure we build with HEROIC Athletics.

Making sure that we assist our clients in building an environment that sets them up best to achieve their goals.

This is another big focus with our coaching services and something that we encourage every individual seeking higher levels of fitness and performance.