Attn: First Responders...

Ensure you can pass ANY fitness test

(Without training yourself into the ground)


  •  be as fit (if not fitter) than you were when you were younger
  •  build athleticism that translates specifically to your job as a First Responder while simultaneously chasing your own personal goals
  •  Train for the things you WANT to do without sacrificing your abilities to do your job

Speak To A Coach Today


From: Coach Brandon Robb

RE: Fitness for First Responders

If you want to pass your career fitness test, rediscover the athleticism of your youth, develop this necessary athleticism in a timely fashion, or even if you just want to have the confidence day to day that you have the necessary fitness to excel in any situation your career throws at you, then this is the most important letter you'll read all year.

Here's why...

In today's information age, there is a TON of information out there, and it can be difficult to weed out the good info from the bullshit. From there, it can be even more difficult to discern from the good info what applies to you TODAY vs what might be a waste of time for you to focus on at the moment.

I have helped hundreds of clients pass their fitness testing, even after they've failed it multiple times in the past.


“My body is in the best shape it's ever been, I FEEL strong mentally and physically and I feel confident in the workouts I do each day. Brandon and his team truly touch on every single component needed for success and tailor it for each individual. If I ever had a need I was able to communicate immediately with a team member to get help. I have been through sooo many health and fitness services in my lifetime and I have never had such a thoughtful and kind experience with such KICKASS results. I will continue to use these tools for the rest of my life and that is priceless.”

Brandalynn Lopa, Firefighter



 Become one of the strongest in your field.

 Join TAPP now.



Here's how and why I can make you this promise...

My name is Brandon Robb and I am a Personal Trainer who specializes in performance training for Athletes & First Responders.

I've helped hundreds of first responders over the years not only pass their career fitness testing requirements - but in many cases exceed their respective standards, often landing in the top of their class, sometimes in the span of just 12 weeks.

My goal is to give you everything you need to dominate your fitness testing and prepare you to perform your best when you're on the job.

Testimonials from our past and current athletes


The risk for many is that every day that goes by without purposeful action towards bettering their performance is further putting their ability to pass a fitness test in jeopardy... or worse yet, exposing themselves and their team to greater risk in the field.

The sad reality is that, nearly worldwide, fitness testing standards are relatively low in comparison with what can be experienced on the job. And yet, I run into First Responders constantly that fear they cannot even meet this initial standard – many of them are correct in this assumption. And across the board nearly ALL First Responders see a drop in their fitness and ability AFTER they start the job as there are very few organizations that require maintenance of fitness abilities, and fewer still who put penalties in place for failing this standard.

In fact, the National Strength And Conditioning Association regularly puts out a publication (TSAC Report) where in 2017, Joseph Dulla published an article that dives into factors that negatively impact First Responder and Military Recruit readiness. He cites the overall increase in national obesity rates and the decline of multi-sport activities in youth in favor of sport specialization at a young age as being contributing factors. This not only results in poor performance in fitness testing, but also brings about a myriad of preventable overuse injuries. He also cites that a 2013-2014 report from the CDC indicates that in the US, over 78% of the population over the age of 20 years old was overweight, obese or extremely obese. It is assumed that since 2014, this number has only gotten worse – and the First Responder population are not outside of this statistic.

Therefore, my mission is to help break the trend and set a new standard for fitness within these occupations. I have worked for years with hundreds of clients from all over the US, Canada, Europe and Australia helping First Responders and recruits increase their fitness and athleticism. I consider First Responders to be professional athletes – in that you are paid (in most cases) to perform a job that is highly physical in nature, which requires a certain level of strength, mobility, endurance, balance and control. However, unlike professional athletes, First Responders and Tactical Athletes don’t get quite the same level of support from a professional standpoint.

Which is why I started the Tactical Athlete Performance Pursuit – a coaching program to provide First Responders with the tools, coaching and support that is often not easily accessed within these occupations.

It's Time To Join TAPP


Here's Just The Tip of The Iceberg of What You Get...

  •  You'll discover how to build the fitness and athleticism to ensure a long and capable career
  •  You'll understand exactly why training as a First Responder requires little more than a $6 sandbag from a hardware store and pair of dumbbells (but if you have access to a full gym set up, even better)
  •  You'll skip past all the mistakes, misteps and failed fitness tests that stop many First Responders, and ensure that you become the standard within your organization, as opposed to struggling to complete even the most basic tasks
  •  You'll know exactly how to set up your training, nutrition, mindset and more - even on shiftwork - and who to get help from if you have questions
  •  You'll have the confidence and capability to walk into ANY situation, whether on the job or in training, knowing that you are as prepared as possible to stand the best chance of creating a better outcome
  •  You’ll have clear direction on how to train around the difficulties of shiftwork, and how you can set yourself up to continually improve your performance on and off the job.

"I have to say that the strength I have gained has been such a game-changer for me and my confidence and how I trained." - Shawna, Firefighter

Recruits who show up to training with higher overall fitness levels always stand a better chance at making through initial training and subsequently succeeding on the job.

  •  Imagine not stressing about where your fitness level is at, but rather feeling as prepared as possible to do what needs to get done.
  •  Imagine knowing that what you do in the gym has direct correlation to your personal and professional goals, instead of wondering whether of not you are wasting your precious time.
  •  See yourself being the standard within your organization, that everyone else looks up to as the level to aspire towards
  •  You'll know exactly how to set up your training, nutrition, mindset and more - even on shiftwork - and who to get help from if you have questions
  •  You'll have the confidence and capability to walk into ANY situation, whether on the job or in training, knowing that you are as prepared as possible to stand the best chance of creating a better outcome
  •  You’ll have clear direction on how to train around the difficulties of shiftwork, and how you can set yourself up to continually improve your performance on and off the job.


Join the TAPP community 



So Here's The Bottom Line With Tactical Athlete Performance Pursuit

You get 1:1 coaching that will set you up with a 100% CUSTOM training & nutrition program (no copy & paste workout routines) – so that you can reach your goals as fast as possible. You get connected into a community of like-minded individuals with weekly roundtables to share stories, ask questions and set yourself up for success on the job. And you get a dedicated coach to support you around any obstacle you may face along the way.

And Now, You Get Even More With These Instant Bonuses For Acting Now...

Bonus #1: Mental Toughness Workbook

When you join Tactical Athlete Performance Pursuit, you get a physical copy of our Mental Toughness Workbook, which is a daily workbook with science-backed exercises and training to develop a strong mindset and become Mentally Tough for duty. This workbook is built around the scientific principles initially built by the Navy Seals, and used in various Fire, Police, and Emergency Service organizations around the world. It includes actionable training you can implement DAY 1 to start developing Mental Toughness.


Bonus#2: "Always Ready" TAPP Home Gym Flag

Gain the motivation to be #AlwaysReady and hang the Special Edition Tactical Athlete Performance Pursuit flag with pride in your home gym (or kitchen if you want…). This serves as a visual reminder to ensure you are always ready to face any task, which requires you to be relentlessly consistent in your pursuit of high performance.

And you have nothing to lose because you can..


Take A Full 12 weeks To Put Us To The Test With Our Iron-Clad, 100% Guarantee

If "Tactical Athlete Performance Pursuit" doesn't show you exactly how to pass your career fitness test... if it doesn't take you by the hand and step-by-step develop this athleticism in a timely fashion... or if it fails to help you have the confidence walking in that there is no question whether you'll pass, then I will work with you for free until you pass your fitness test.

As you can see all the risk is squarely on my shoulders, so....

Are You Ready To Start?


Here's How To Move Forward Right Now

Choose your option below


Individual Program Design

Ideal if you have struggled to make progress on your own and if you have specific personal and professional goals you want to work towards.

You get:

  • Customized training program designed specific to you, your goals, your schedule, lifestyle, equipment access and more
  • Weekly check-ins with your coach
  • Monthly consultations to review progress, nutrition, make adjustments to your plan, etc
  • 24/7 access to ask questions, get clarity on mindset and more
  • Exclusive FB Member Group access to connect with other First Responders around the world
  • Near-instant Training program updates for times when you travel, are away on vacation and more
  • Access to the entire HEROIC Athletics library of programs, e-books, partner discounts and more

Ideal if:

  • You are training to specifically pass a career fitness test (CPAT, PARE, ACFT, A-PREP, etc)
  • You are looking for a holistic solution: Training, Nutrition, Mindset, Lifestyle and more
  • You find it difficult to manage shift work, personal responsibilities, having a social life AND getting your training in
  • Like many professional athletes, you understand the value and importance of having a coach provide you with more than just workouts, but also a coach to help you stay accountable, call you out on your bull shit and help you make meaningful progress
  • You are chasing PERSONAL and/or PROFESSIONAL goals and as a result, need the experience and guidance from a professional to help you get there faster

Not Ideal if:

  • You are not in a position to commit for 3-12 months to making meaningful, lasting changes
  • You are looking for a quick fix or for quick results that are neither healthy nor sustainable for the long haul
  • You are not interested in being accountable with regular check-ins, having support 
  • You prefer having an In-Person experience working with a Trainer VS having an online team
  • You are unwilling to put in the effort to show up


  • $200 to $370 usd per month*

Learn more as to whether this option is right for you by booking a free call with one of our coaches.

*Price varies based on the coach you select to work with and the length of term you decide to work with them for
Book a Time to Speak to A Coach


Tapp Membership

You are someone who is a self starter and wants to be part of a team - without sacrificing your own personal specific goals. You have a pretty good handle on training, nutrition, and more, and when in doubt, you aren't afraid to reach out to the community.

You get:

  • Access to all of our base training programs built specifically for First Responders to train for their personal goals without sacrificing job related performance:
    • MIXD - HEROIC Athletics Flagship Functional Fitness Training Track
    • BUILT - Functional Bodybuilding
    • ENDURO - Functional Fitness for Runners & Obstacle Course Racers
    • PRIMAL - Functional Fitness with Minimal Equipment
    • DENSITY - Built for those limited on time
    • LEO - Training Specific for Police Officers
    • FIREFIGHTER - Training specific to Firefighters 
  • FB Group access to ask questions and connect with others following the TAPP programming
  • Weekly updates to the programs to provide variety to keep you interested, but progresses week over week. to ensure results
  • Access to the entire HEROIC Athletics library of programs, e-books, partner discounts, and more

Ideal if:

  • You have had a coach in the past and simply are looking for a structured program to follow, understanding random doesn't cut it
  • You are looking for a holistic solution: Training, Nutrition, Mindset, Lifestyle and more
  • You like variety in your workouts
  • You know how to substitute certain movements within your workout to accommodate your available equipment (we will also provide guidance on this both in the app and in the FB group)
  • You have a good handle on your nutrition, mindset, lifestyle and more and are willing to reach out whenever you feel stuck

Not Ideal if:

  • You are looking for more accountability and support
  • You are not clear what you need to work on for your personal and professional goals


  • $29 to $49 USD per month*

Get a 14-day Trial when you sign up to learn whether this option is best for you.

*Price varies based on whether you sign up for 1, 3 or 12 months at a time
Start 14 Day Trial
To your performance,
Coach Brandon Robb
P.S. – Remember: “Every day that goes by without action is putting your ability to pass a fitness test at jeopardy, or worse yet, exposes you to more risk in the field.
Regardless of whether you choose to work with me or another coach, I implore you to relentlessly pursue something. You owe it to your friends, your family, your colleagues and most importantly, yourself.

Book A Free 1 on 1 Consultation Today & Start Your Journey Towards Empowering Yourself To Reach Your Potential

Frequently Asked Questions

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